CEU BS launches Unique International Learning Experience in New York City

CEU Business School Launches Unique International Learning Experience in New York City for its MBA & EMBA Programs
“Leadership and Enterprise in a Global City”

On April 12, 2011, the faculty of Budapest-based CEU Business School, which offers an accredited US MBA Degree, has just enhanced its already exceptional MBA by approving a new optional three-credit MBA course, which will take place in New York City. This course will be offered in NYC for the first time on April 27-May 6, 2012.

Because of globalization of trade and investment, the agglomeration of diverse resources and technology, global hubs of intensive and high-value business activity have emerged. They have become centers of sophisticated financial markets, innovation, modern service sectors, intellect and culture. These unique and increasingly important clusters form in key urban areas around the world and are known as Global Cities. This special course focuses on this major development, which is increasingly important for all twenty-first-century managers.

Global Cities share common characteristics – they represent the locales where new, leading and powerful ideas and trends are created and practiced in the economic, managerial, political, cultural and infrastructure development arenas. It is also in Global Cities where standards are often set for other forms of spatial activity. Collaboration between the private, public and not-for-profit sectors is also paramount for the development and success of the Global City, especially for the provision of modern infrastructure (e.g. transportation, technology networks, energy and culture).

Numerous research institutes and consulting companies have developed Global City rankings, and almost without exception New York City tops of the list. In the words of the journal, Foreign Policy, Global Cities “set global agendas, weather transnational dangers, and serve as the hubs of global integration. [They are] the engine of growth […] and the gateways to the resources […]”*

This exceptional learning experience will provide participants with a unique opportunity to experience and learn first hand how to manage successfully in a Global City.

This distinctive course is anchored on an advanced blended learning structure, which combines academic instruction (in collaboration with a partner institution in New York City) and carefully selected site visits to leading corporations. The firms to be visited will reflect superior management practices and effective strategies for success, especially those that leverage the strengths of being situated in Global Cities. In addition to in-class and company-based learning, course participants will also write a detailed project paper, which will be supervised by a CEU Business School faculty member.

Other important information about this course:

• This optional course is open to all CEU Business School Full-Time and EMBA participants.
• No additional tuition is charged for this new course.
• Visas, flight tickets, accommodation, local transportation costs, meals, etc. are paid by students (Approximately student expenses: USD 2000/student)

* "The 2008 Global Cities Index". Foreign Policy (November/December 2008), accessed at http://www.foreignpolicy.com/story/cms.php?story_id=4509.