Marketing

Eva Halasz has eight years of teaching experience (MBA and EMBA-level) in Brand Strategy and Management with the Imperial College Business School and the Judge Business School of the University of Cambridge, where she managed to receive consistently outstanding student ratings for her inspirational way of lecturing. Eva's mission is to teach students a new way of thinking and give them solid, practical skills to deal with brand-related issues. Besides her academic work Eva has compelling international industry experience. She worked as a management consultant for Booz&Co in London, and then as a brand consultant for Y&R/WPP in London and Geneva, but her assignments took her to nearly a dozen countries. Currently she is a strategist with DDB.
Eva holds an MA from Corvinus University, Budapest and an MBA from Imperial College, London.

István O. Nagy is a partner of Ernst & Young in Hungary, leading the Performance Improvement Services. Prior to joining Ernst & Young he was a Senior Manager of Deloitte. Before that he was senior manager of A.T. Kearney and he spent several years in the Business Consulting division of Arthur Andersen. Nagy teaches regularly in various executive and post-graduate courses, including various MBA courses. He is a tutor of the Chartered Institute of Marketing (UK) and member of the Hungarian Marketing Association. Nagy holds a Master of Science from the Technical University of Cluj (Romania) and an M.B.A. from the University of Tulane (USA). He is a Certified Management Consultant since 1996.