Core Courses
This course will focus on the use of current reporting and accounting concepts in international business. We will discuss how accounting data can be used in business decisions. As a corporate manager you will develop an understanding of concepts and procedures of corporate financial reporting and control, in order to be able to effectively utilize this information and participate in its development. The goal of Accounting is to improve organizational decision-making and to align it with the organization’s strategy/objectives.
This course lays the foundations of financial decision making in a corporation. Every decision a business makes has financial implications so getting to know the key principles, techniques and analytical tools of finance is essential for all future managers. Brilliant business plans and projects fail due to poor or inadequate financing. At the end of the course students will realize that in order to succeed in the business world, leaders not only need to see where the organization wants to be in the future, but also how it will get there.
The course serves as a foundation course for IT/IS related issues. For this purpose it covers various areas and discusses the effects, impact and use of Information Systems on the Business Environment, Organisation and Management. The course provides an overview, from the business managers’ point of view, of computer-based, telecommunications-enabled information systems and the challenges of managing this technology. Practical IT knowledge is included in the course content by working with various office software pieces.
The purpose of the course is to provide students with knowledge of the fundamentals of marketing, including basic concepts and terminology. Students will learn current theories about marketing approaches, customer behavior, segmentation, positioning, products and branding, pricing, distribution channels, and marketing communications to create value for customers and for the firm. Due to the fact that marketing is both “a science & an art”, students will spend a significant portion of their efforts applying marketing concepts to the “real world”. Specifically, it is the intent of this course to blend theory with practice, requiring students to observe the local business environment, and actively participate in class discussions.
Operations Management is designed for students majoring in any of the specializations, i.e. Finance, Marketing and IT. The course is intended to offer a business perspective of Operations, in that the level of detail should be relevant to what managers need to know to successfully manage a wide range of organizations regardless of their function or specialization.
OB is the study of how individuals and groups impact the behavior within an organization thus we will focus on the behavioral characteristics of organizational life.
This is an introductory course and as such will only deal briefly with such personnel-related functions and activities as job definition, recruitment, selection, performance appraisal, career management etc. (Details in HRM elective). The purpose of this program is to study living organizations from structural, behavioral, human and other important perspectives, to understand how organizations work in practice, how they develop, and how they try to utilize their human resources.
The main objective of the course is to help develop or enhance your statistical knowledge. This means good quantitative skills, as well as confidence in the usage of methods and their interpretation. The primary purpose of the course is to develop sufficient decision-making ability. The second goal of the course is to provide solid background in computer usage for quantitative problems.
This course has been designed as a group of seminars. Each one gives you an opportunity to develop basic skills you will need in presenting yourself both on paper and in person as students while you are at school in Budapest and as managers beyond.
CEU Business School students arrive from various countries, with very different personal and cultural backgrounds. Consequently their personal learning and teaching styles differ extremely. In addition to all this, they may not be too familiar with the American approach to teaching management which includes a high degree of interaction amongst faculty and participants as well as amongst their peer group, extensive use of alternative teaching methods with a strong emphasis on individual/group “pre”-preparation and a wide range of assessment methods (in class contributions both formal and informal, presentations, reports etc.). The purpose of this course is to familiarize participants with these new teaching philosophies through discussions and small exercises. Most importantly, however, the course aims at clarifying the concept of the Harvard-style case method and to provide basic opportunities to develop personal skills.
The main goal of the course is to introduce students to the economic and business environment in which economic players make decisions about what, how and for whom to produce and how to distribute economic wealth. Microeconomics analyses the market and how the different players can achieve their objectives in a market economy. Therefore we introduce participants to the theory of consumer’s behavior and the theory of the firm in order to help answer what the most rationale decisions are. We will also learn what the economic consequences of the different market structures on the individuals and on the society as a whole are. Then we will discuss the factor market, the demand and supply for capital, labor and land. Finally we will highlight the conflicts between economic and social efficiency.
The main goal of the course is to introduce students to the economic and business environment in which economic actors make decisions. Macroeconomics is about economic growth and macroeconomic equilibrium. We will analyze both the supply (the gross output) and the demand (consumption, investment, planned expenditure) and how affect the equilibrium. Special attention to how governments can influence the performance of the economy (government spending, taxes, economic policy). We will try to analyze what can or can not regulate the fiscal and monetarist policy. At last we will focus on internationalization and globalization.
This course examines how companies achieve and sustain competitive advantage. The course’s primary objective is to equip students with the fundamental strategic tools and frameworks to analyze business situations rigorously and to make sound recommendations for their companies or clients. Strategic skills are the key for business analysis in all disciplines. The need for strategic knowledge is no longer limited to top managers. Increasingly, companies expect their mid-level managers and senior business analysts/consultants to possess the ability to think strategically.
The Transnational Leader
Welcome to our ‘Signature Course’ for your MBA program. It is a central part of your study experience at the school. Alongside the Boardroom Exercise and the 3cr Emerging Regions course, it represents a systematic strategy of integrating across functions in business and related subject content on your program.
Course Objectives
Working with other courses in your MBA program, the overarching aim of the course is to educate and thereby empower you (as a future manager) to lead a rapid, multi-cultural and transnational process of change.
During the course, you will develop a broader understanding of the importance of social, political, ethical and environmental change in a transnational context in addition to a truly integrative learning experience based on leading North American business education approaches.
Once you have successfully completed this course, you will be equipped to thrive in and contribute to the transformation of the region, in doing so, not only furthering your career aspirations but making a positive broader contribution to the societies in which you will be doing business.
By explicitly integrating across subject areas and with functional courses within the MBA core module offering, you will receive a valuable, innovative and integrated learning experience.
Legal, Political and Policy Environment of the Market (2.5cr)
Transnational Business Context (1cr)
The Ethical Leader and the Responsible Business (1 cr)
Creativity without Borders (1 cr)
Transnational Negotiation (1 cr)
Transnational Strategy (1.5 cr)
Course objectives are
* to help students’ preparation especially by developing their consulting knowledge and skills;
* to give them a permanent and organized forum for discussing their problems and ideas, testing their recommendations and presentations;
* to monitor and evaluate team performance continuously.
